Advantages of Facebook Ads Over Google AdWords

First of all, I would like to mention that comparing Facebook Ads with Google AdWords is not actually acceptable. Google is a search engine and Facebook is a social networking website. The intent and engagement ranges of the viewers are fully different for each the sites. In Google individuals actively seek for info and products and on Facebook they are looking to connect with their associates. Keeping these points in thoughts, I wish to give a brief summary of what benefits do Facebook Ads have over Google AdWords;

Google AdWords is quite costly even if you bid on low or medium recognition key phrases (and particularly key phrases related to purchasing online). Facebook is a model new system wanting to jump into paid commercial. If you hit the right niches, you may get visitors for a fraction of PPC pricing. Facebook adverts are far more cost-effective and superb for small businesses making an attempt to gain a presence on-line without a huge price range.

Google Ads or Facebook advertising  will be offered to your ad via this feature. An picture is value a thousand words and the power to show images in advertisements is a big benefit Facebook has over Google AdWords. You can use photographs in Google AdWords by creating your personal picture banners but they do not convert too well. In Facebook advertisements, it's easy to upload a small picture along along with your textual content, which helps drawing consideration of your target user. It is also good if you want to present pictures of your brand or product. I believe this is probably the most highly effective characteristic of Facebook ads.