Advantages of Facebook Ads Over Google AdWords

First of all, I want to mention that evaluating Facebook Ads with Google AdWords is not really appropriate. Google is a search engine and Facebook is a social networking site. The intent and engagement ranges of the viewers are fully totally different for each the sites. In Google people actively seek for information and merchandise and on Facebook they want to join with their friends. Keeping  Google Ads versus Facebook advertising costs  in mind, I wish to give a brief summary of what advantages do Facebook Ads have over Google AdWords;

Google AdWords is type of costly even when you bid on low or medium popularity keywords (and especially key phrases associated to purchasing online). Facebook is a brand new system wanting to leap into paid advertisement. If you hit the proper niches, you can get visitors for a fraction of PPC pricing. Facebook advertisements are much more cost-effective and very good for small companies attempting to achieve a presence on-line without a huge price range.

Visual help might be provided to your ad via this feature. An picture is worth a thousand phrases and the flexibility to show photographs in ads is a big benefit Facebook has over Google AdWords. You can use photographs in Google AdWords by creating your own picture banners but they do not convert too properly. In Facebook adverts, it is easy to upload a small image alongside together with your textual content, which helps drawing consideration of your goal user. It is also good if you wish to show pictures of your model or product. I consider this is probably the most powerful characteristic of Facebook ads.